With Spring officially upon us, many of us are beginning to think about the things we can start checking off of our Spring checklists (whether we have personal vendettas, like organizing the garage, or business ones, like finally getting that database cleaned). But what about the projects that we should be doing year around? It’s important to make sure that these tasks don’t get neglected in the rush to get our “Spring cleaning” out of the way.
For marketers, one of these revolving, year-round tasks should be thanking our customers — a task that, unfortunately, seems to get sidelined when our schedules start to fill up. With everything moving so quickly, it can be easy to overlook the fact that our customers should always be at the center of everything we do. In other words, it’s not about us.
That’s why it’s so important to let your customers know how much they’re appreciated — and not just around the holidays when you’re sending out your annual company holiday card. Hurting for ideas? Take a look at the list below to get started:
1. Wow them.
By going above and beyond what’s expected and providing an outstanding customer experience, you’re proving to your customers that you care about their wellbeing. Showing your customers that you appreciate them starts with providing top-tiered customer support.
2. Reward them.
Sometimes a simple freebie can go a long way. Consider sending your customers a Starbucks gift card, some company swag, or tickets to a baseball game to let them know that you’re grateful for their business (this can be great publicity for your company, too, if your customers take to social media to share pictures of their exciting new freebies).
3. Hang out.
While it’s not always feasible, getting in some face-to-face time is mutually beneficial for you and your customers. Hosting user groups and client events (or making a point to host a meet-up at an event you’re not sponsoring) is a great opportunity to listen to their product feedback, introduce new features, and stay in tune with their needs. Show your customers you value them by investing your time in their success.
4. Add a personal touch.
A birthday card, handwritten thank-you note, or a simple congratulatory email for reaching a company milestone (or a personal milestone, if you and your clients are that close!) are great ways to show your customers that you care.
5. Send them new business.
Don’t be afraid to act as a referral for your customers. You have a client base full of companies with diverse offerings, and it’s possible that some of them may be able to benefit from the services of others. Similarly, if a potential client doesn’t seem to be a great fit for your company, send their business to one of your existing clients.
What other ways do you show your customers that you’re thankful? Let us know in the comments!