Pardot is going bigger than ever for B2B marketers at #DF19. From the Salesforce for Marketing Keynote, our sessions and hands-on workshops, and the always cute and cuddly Pawdot Puppies, there’s no shortage of things to do at the biggest Salesforce event of the year.
If you’re preparing to set out on the Road to Dreamforce, here are the 5 can’t-miss stops for B2B marketers.
1. Get Inspired at the Salesforce for Marketing Keynote
Marketers are navigating unprecedented change with new intelligent technologies, and managing customers’ trust needs to be at the center. Innovative marketers and brands are collaborating with Salesforce to solve for today’s biggest challenges; unifying data, modernizing infrastructure and organizations, and delivering trusted, personalized experiences.
At this year’s Salesforce for Marketing Keynote, attendees will hear from Trailblazers like Berluti, Zoom, and Bay Area Rapid Transit (BART) to talk about how they’re building connected customer experiences at scale with Salesforce for Marketing across B2B and B2C.
2. Witness a Trailblazer Takeover at the Salesforce B2B Marketing Super Session
This year, Trailblazers in B2B Marketing are taking over the Salesforce B2B Marketing Super Session!
Marketing is evolving at a rapid pace and so are the expectations of your customers. In this new age of intelligent marketing, marketers want to drive revenue growth by delivering connected customer engagement. But, with disparate tools and disconnected data, it’s difficult to power that kind of engagement at scale.
Join us to learn how Trailblazers like InsideView and New England Biolabs are using Salesforce for B2B Marketing to engage buyers, close deals, and grow relationships at scale. You’ll also get a sneak peek at our latest innovations for B2B marketers.
3. Explore the Marketing, Retail, and Commerce Lodge at the Palace Hotel
The home for Marketing, Commerce, and Retail is the Palace Hotel! Here, you can continue to learn more through deep-dive sessions, get hands-on with Salesforce technology, dive into how-to and thought leadership content, and attend workshops specific to solving your businesses’ problems.
Your day will be jam-packed with sessions that focus on account-based marketing, artificial intelligence, analytics, sales and marketing alignment, and much more. We’ll have both Salesforce experts and Trailblazer speakers sharing stories of success throughout the week.
Agenda Builder launches later this month, so stay tuned for more info coming soon!
4. Book a 1:1 Consultation and Ask the Experts
We love making sure that Dreamforce is all about learning! So at the Marketing, Retail, and Commerce Lodge, attendees will be able to schedule time with a B2B Marketing Genius to ask any question that comes to mind. You can get answers to questions like:
- How can I find more high quality leads?
- How can I drive customer engagement with personalization?
- How can I more effectively align my marketing and sales teams?
Our experts are Pardot geniuses that can help you understand strategy, specific use cases, or how to use different parts of the product.
5. Press “Paws” with the Pawdot Puppies
We couldn’t be more excited to announce that the lovable Pawdot Puppies are returning to #DF19!
Need a break from the action of a packed Dreamforce schedule? Puppies are here to help you press “paws” and get through those long days! Stop by Pawdot Puppies where Pardot customer SPCA International will bring friendly faces and wagging tails with the hopes of pets, hugs, and treats. Not only will you have the chance to play with adorable puppies, but the dogs participating in this exciting event are all available for adoption. They are looking for loving homes and we encourage you to continue the tradition of Dreamforce attendees bringing home a new best friend!
Where: Amber India, 25 Yerba Buena Ln, San Francisco, CA
When: Tuesday, November 19 and Wednesday, November 20th | 11:00am – 2:00pm
Looking for more Dreamforce updates? We’ll be bringing you more Dreamforce goodness throughout the months of October and November, so subscribe to the Pardot blog to stay up-to-date on all things #DF19!