5 Brand Engagement Stats for 2014 [SlideShare]

5 Brand Engagement Stats for 2014 from Pardot

Last week we released the results of our recent survey on brand engagement, and this week we’re back with another glimpse at some of our most significant findings!

In an effort to better understand engagement levels, we recently surveyed over 400 people on issues of engagement: the ways in which they engage with brands, why, and how it ultimately influences their purchase decisions. And we came across some interesting patterns when it comes to brand engagement and the motivations for consumers to become a subscriber, fan, or follower of a brand. Check out five of our most noteworthy findings in the SlideShare above for a quick look at some current trends in brand engagement, and be sure to download 5 Engagement Questions—Answered for the full report!