5 Best Practices for a Successful Lead Scoring Model

There are some common scoring and grading scenarios that B2B companies may encounter when setting up a lead qualification model.  And how to handle the different combinations of lead scores and grades vary from company to company.  According to a study by Spear Marketing, 68% of B2B marketers are employing both behavioral and demographic scoring. … Continue reading 5 Best Practices for a Successful Lead Scoring Model