5 Best Practices for a Successful Lead Scoring Model

There are some common scoring and grading scenarios that B2B companies may encounter when setting up a lead qualification model.  And how to handle the different combinations of lead scores and grades vary from company to company. 

According to a study by Spear Marketing, 68% of B2B marketers are employing both behavioral and demographic scoring. The study goes on to highlight that not all marketers are getting the most out of their lead scoring systems.

68% of B2B marketers are employing both behavioral and demographic scoring.