4 Reasons to Check Out the Pardot B2B Marketing Station at Dreamforce 2018

We’re excited to announce that the Pardot B2B Marketing Station is back at Dreamforce 2018! The Pardot B2B Marketing Station is located in the Pied Piper at the Palace Hotel and is your one-stop-shop for B2B marketers at Dreamforce.

Here, you’ll be able to relax with a specialty coffee at our Theater Cafe, discuss your B2B marketing strategy with a Pardot Genius, and see the latest innovations of Pardot in action. We’ll also be hosting a series of special B2B marketing tips and tricks sessions hosted by leading industry experts and fellow Trailblazers in B2B marketing.

Keep reading to learn more about all of the great things we have planned at the Pardot B2B Marketing Station.

1) 1:1 Consultation with a Pardot Genius

Join us at the Pardot Genius Bar within the Pardot B2B Marketing Station at Pied Piper for a 1:1 consultation with a B2B Marketing expert. Our experts will help you learn how to:

  • Find more, high quality leads
  • Engage your customers with personalized campaigns
  • Close more deals through alignment with sales
  • Maximize your ROI and optimize your programs

Register for your 1:1 consultation here before they fill up!

2) Pardot Trailblazer Spotlight: Top Insights from B2B Marketing Experts

Join us on Wednesday, September 26th at 4:00pm for this happy hour event as we bring together a powerhouse B2B marketing panel to share best practices, tips and tricks, and their stories of leveraging Pardot for amazing results. You’ll also hear how these leaders are thinking about the future of B2B marketing and have a chance to hang out with fellow marketing trailblazers from all over the globe before heading over to the Dreamfest concert.

Space is limited to the first 75 attendees, so make sure to bookmark this activity and arrive early to secure your seat.

3) Birds of a Feather Round Table Events

It can be easy to get stuck in a rut while going about your day-to-day marketing activities. But at Dreamforce, our goal is to inspire attendees to think outside the box and push the boundaries on what’s possible with B2B marketing. Nothing helps you think creatively, learn new perspectives, and brainstorm innovative ideas better than talking to fellow Trailblazers in B2B Marketing.

Join us at the Pardot B2B Marketing Station on Tuesday, September 25th and Thursday, September 27th as we host Birds of a Feather round table events. Tuesday’s sessions will be for all B2B marketers, while Thursday’s sessions will be specifically tailored to marketers in the financial services industry.

These sessions will allow attendees to network with B2B marketers and discuss industry topics including:

  • How to personalize your content experience at scale
  • How to measure ABM campaigns
  • Structuring your new Pardot instance for success
  • Convincing sales to get on board with marketing automation
  • Pardot and ROI reporting  with Connected Campaigns

And many more!

This will be an experience you won’t want to miss. Space is limited to the first 30 attendees per event, so don’t forget bookmark this activity and arrive early to secure your seat.

Tuesday, September 25th: 

8:30am | B2B Marketing Birds of a Feather Round Table Event

9:30am | B2B Marketing Birds of a Feather Round Table Event

Thursday, September 27th:

3:00pm | Marketing Birds of a Feather Round Table Event for Financial Services

4:00pm | Marketing Birds of a Feather Round Table Event for Financial Services

4) Partner Stations

For the first time ever, the Pardot B2B Marketing Station will include three of Pardot’s premier integration partners: Demandbase, Uberflip, and Engagio. Each of these partners will have stations where attendees can stop by and learn how these solutions help extend the capabilities of Pardot.

Demandbase: Built from the ground up for the account-based needs of B2B, and easy for anyone in your organization to use, Demandbase is the industry’s only comprehensive set of ABM solutions driven by artificial intelligence.

Uberflip: Uberflip lets marketers give their content a home and personalize content experiences at scale. Through various tools, marketers can build amazing experiences around their content to promote engagement and generate leads.

Engagio: Engagio helps B2B marketers drive new business and expand relationships with high-value accounts. With Engagio’s marketing orchestration software, you can create and measure engagement in one tool, drive ongoing success, and measure impact easily.


Whether you’re just starting with B2B marketing, or you’re looking for ways to go even further, Pardot has you covered at Dreamforce 2018. Get a jump start on planning your Dreamforce experience with the B2B Marketing Trail Map.