4 Perfect Days: Dreamforce 2017 Rearview

Another Dreamforce has come to a successful end, and hopefully you were able to join us in San Francisco to see this year’s Dreamforce come to life! But just in case you missed it, here are the top highlights from our 4 Perfect Days for B2B marketers.


Pawdot Puppies stole the show! We had no idea how popular our furry friends would prove to be, and alongside our friends at the SPCAI, we were super excited to see so many of you visit the B2B Marketing Lookout to snuggle, play with, and snap some selfies with our puppies of all shapes, sizes and ages! No less than four Pawdot Puppies found their forever families at Dreamforce 2017, so thank you all so much!


Former First Lady Michelle Obama shared her wisdom with the largest audience yet on Tuesday morning. Bringing inspiration, laughter and all around good feelings, this extraordinary talk gave us all hope and heart to go out and make a difference in our industries and lives at large. As if that wasn’t enough, our ABM Summit had queues stretching across the Marketing Zone, and ABM partners from Engagio, Bluewolf, DemandBase and more shared the best practices for Account-Based Marketing, from getting started to taking your strategy to the next level.

Watch the recordings of two of the sessions from our ABM Summit here:

7 Successful Strategies for Account-Based Marketing with Salesforce

Account-Based Marketing: From Strategy and Plans to Execution and Insights, Description, Link to On-Demand


Our B2B Marketing Keynote premiered on Wednesday to a packed house! We were thrilled to welcome our B2B Marketing trailblazers and share insights from some of the customers who’s incredible innovation has enabled them to take Pardot to new heights. We also gave away some epic prizes: Patagonia backpacks, Ticketmaster giftcards, and the perfect pair of socks. And one lucky grand prize winner walked away with a party… on Pardot! Check out the B2B Marketing Keynote to see another furry super-star – Oliver, a loveable dog with an incredible story!

Watch the B2B Marketing Keynote


Dreamforce ended on a fabulous high-note on Thursday with a bustling and busy day for ourMarketing Sherpas in the B2B Marketing Station. Our 1:1 Pardot consultants had been busy all week, but Thursday was their busiest day rounding an amazing week in the Station with 1000 B2B Marketing Trailblazers passing through our doors. These little meetings gave marketers valuable insight into their Pardot usage, tips, smart hacks, and techniques to really take their marketing to the next level.

With over $1000 raised to donate to the SPCAI, and an extraordinary week of innovation, inspiration and playful puppies, we had an amazing Dreamforce 2017, and we hope you did too! Catch some more highlights on SalesforceLIVE, including these top sessions:

Five Key Traits for High Performing Marketing Organizations

Sales Specialist Panel: What Sales Really Thinks About Your Marketing

Salesforce on Salesforce: Building a Killer Sales Activation Strategy

and look out for the B2B Marketing Keynote going on tour to a city near you!