“I don’t have time for that.” Admit it. We’ve all said it or some variation of it. The truth of the matter is, in today’s space, it’s more important than ever to schedule time for yourself. If it is unclear why designating time for career and personal development is appropriate when you have three emails to get out, reports to generate, leads to qualify and deals to close, consider the following. Prioritizing this time can…
1. Inspire new ideas
A lot of marketers always want to know what other marketers are doing. The best way to do this is to look at what other marketers are doing. What kind of campaigns are your competitors and colleagues running? How many pieces of gated content do they have on their website? Are they developing a blog every day, or every week? Do they have any video content on their website?Researching these types of questions can provide a benchmark of what your organization should be developing. As you get inspired, start jotting ideas down in a living document tool, like Quip, to collaborate with your team on how to start implementing elements into your marketing efforts.
2. Expand your skill set and subject matter expertise.
If you’re an email marketer, maybe SEO optimization isn’t something you’re overly familiar with. If you’re a content developer, maybe you’d like to know how many leads are generated by the content you’re developing. If you’re a web developer, maybe you’d like to know more about how Pardot forms work. Maybe you know Pardot inside out and want to better understand Salesforce. Regardless of your role, there’s always room for growth. The best way to capitalize on that growth is to get your hands dirty! Subscribe to blogs that cover topics you’re interested in and set reminders on your calendar to sit down and read them. Register for webinars that share insight into areas you’d like to expand on, and if you can’t make it be sure to make time to watch the recording. The intent is not enough here – you have to prioritize consuming the materials for it to make an impact!
3. Maximize utilization of current technology.
If you’re using marketing automation today, chances are you’re using at least one or two other tools in relation to your marketing efforts. This could include Salesforce, a video hosting tool, or an event management platform, for example. The best way to get the most value out of your various tools is to understand how other clients are using it, how that organization intended it to be used, and to ensure any available integration is being leveraged. Participating in user group forums, either virtual or in person, can help verify or vet out possible use cases. You can also be sure you’re staying up to date with new features and enhancements as they’re released, so you’re not missing out on a new piece of functionality that can make your life easier.
One of my favorite things about my role in Customer Success is the opportunity to learn new features, understand and solve for unique use cases and provide best practices to clients in an ever-changing marketing climate. The only way I can be my best as a resource to my clients and an asset to my team is by making sure I have at least 90 minutes every week to focus on self improvement. If this is something you have a hard time doing, I challenge you to place one – or many – recurring blocks on your calendar so you can start finding inspiration, expanding your skill set, and maximizing your technology stack today.