3 More Can’t-Miss Sessions for B2B Marketers at Dreamforce ’17

Don’t forget to register for the first-ever B2B Marketing Keynote: Marketing That Sales Teams Love!

I hope you’re as excited as I am about the B2B Marketer’s Keynote at Dreamforce 17, and if you are, you’ve probably already enrolled for ‘How Amazon Built the World’s Largest Pardot Instance’ session as well. But here are three sessions you might have missed that are sure to be just as amazing:

Disrupting the Power Mobility Market Segment with Authentic B2C2B Marketing

Get your feel good fix in this amazing session on how mobility device maker WHILL is using their marketing to make waves in their industry and improve the lives of thousands of people. Join us in the B2B Marketing Station on Monday Nov. 6 at 12:00 to hear from Jeff Yoshioka, Marketing Manager at WHILL as he shares the strategy behind their powerful marketing.

Unifying Your Brand with B2B Marketing Automation from Salesforce

Come see the power of Pardot in action in this in-depth session. Join Services Master to learn how a multi-national corporation was able to bring all of their systems together and streamline their marketing efforts to make it easier for new franchise owners. They’ll take you through their unique Pardot instance and show you how they were able to strengthen their brand to tell a more compelling story for their customers and prospects.

Growth and Scalability on the Road to Account Based Marketing

Looking to work ABM into your marketing strategy? Unsure where to start? Join us for this amazing look at how nThrive used Pardot to build their lead generation and lead nurturing strategies, and get a good look at how they set up their Pardot instance to help them drive ROI. You’ll also learn how they use their lead generation strategy to power their account-based marketing.


If you haven’t started building your agenda you don’t want to delay – enroll for your favourite sessions so that you can guarantee yourself a seat. Can’t enroll? No problem! There’s always room for walk-ins, just arrive a few minutes early so that you can find a good spot.

Not going to Dreamforce?

Even if you’re not able to attend Dreamforce this year, you can still experience the fun – watch recordings of sessions on Salesforce LIVE, and download decks from your favourites that you can walk through later with your team. And don’t miss the livestreams of Marc Benioff’s Keynote and Dreamforce welcome speech.