2012 was one heck of a year for social media. We saw billion dollar acquisitions, bold new designs, and a strong push toward the integration of social media into traditional business processes.
The changing social landscape shaped the way marketers approached nearly every aspect of their job in 2012, from lead generation to market research, and it will likely have an even bigger impact in 2013.
That makes right now the perfect time to look back at the past year of social and assess the current state of the major social networks. With so many social networks to manage and likely more on the way, it is important to understand the growth rates, visitor counts, optimal uses, and strengths and weaknesses of the major social networks to determine where to exert your limited time and resources.
To help you get your social bearings as we move into 2013, we have created the following infographic of each major social network’s performance in the past year.
NOTE: ROI estimates are based on audience, growth rate, and audience composition, and are calculated to convey potential return for B2B marketers.
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Download this infographic.
Curious: where do you draw the ROI estimates (and grades) from? Not seeing it in the Nielsen report cited. Thanks!
Terrific question Heidi! The ROI grades are estimates based on audience, growth rates, and audience composition (audience value). Social ROI is going to be a complex grade as it will be different for every company. A clothing company would probably give a higher ROI to Pinterest than we did for example. I will definitely add a note to the post to clarify because it’s such an excellent point.