In both 2012 and 2013, we put together a list of popular marketing buzzwords that had come to our attention (you can view the 2012 article here and the 2013 article here). While each of these words had a ring to them, we were careful to issue a few words of warning: if you use any of these buzzwords, you risk alienating your audience with your vague terminology and technical jargon. Overusing buzzwords like “laser-focused” and “leverage” can clutter communications, making messages that should be easy to understand quite difficult to decipher.
But even after reading several posts about the dangers of overusing buzzwords, we’re still hearing them every day — in presentations by industry leaders and executives, in webinars, and even in the blog posts that we read on a regular basis. That’s why we’re continuing our educational initiative with this SlideShare presentation, 11 Noteworthy Marketing Buzzwords to Avoid, which goes through 11 of the most common offenders on our buzzword hit list.
Take a look at the presentation below, and see if there are any on the list that you need to purge from your vocabulary. If you’ve never used any of them, on the other hand, let’s keep it that way!