How often do you stumble across a compelling industry statistic only to discover it?s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that?s over five years old.
Well, it?s not your fault that those deceptively old stats keep popping up every time you do a search for ?marketing automation.? The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you?re looking for.
To help you out, we?ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.
Only 23% of sales professionals say marketers consistently deliver sales-ready leads. (BtoB magazine)
Triggered email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. (Epsilon Email Institute)
Learn more about how marketing automation can accelerate your pipeline by downloading our 10 Tips to Accelerate Your Pipeline e-book.