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10 LinkedIn Groups for B2B Marketers

We’ve discussed best practices for Twitter, Facebook and Google+, but one social network we’ve only briefly touched on is LinkedIn. Considering that 32% of the B2B marketers we surveyed in October named LinkedIn as the most effective social media outlet for generating leads, this particular channel may be worth a second look. Furthermore, LinkedIn is a great way to connect with other marketing professionals in your industry, and the groups feature in particular is an excellent resource for marketing tips, techniques and trends.

So we’ve compiled a list of ten LinkedIn groups we think will be beneficial for B2B marketers, based on membership and the number of updates in the past week. Check them out and join in the discussion – these groups could end up being a valuable source for lead generation, help expand your network and inspire new marketing initiatives.

GROUP NAME

MEMBERS

UPDATES

eMarketing Association Network

372,586

533

Social Media Marketing

268,628

377

Inbound Marketers- For Marketing Professionals

70,753

86

Marketing Communication

63,287

116

Online Lead Generation

35,058

99

B2B Technology Marketing Community

27,755

20

Marketing Profs

14,692

40

B2B Marketing

13,810

40

B2B Lead Roundtable

10,322

15

BtoB Marketing

10,112

29

When exploring other groups for yourself, don’t forget that you can check out the group stats on the right-hand side of the page to see how often activity occurs on the page and determine how useful a group will be for you. And if you are a member of a different marketing group on LinkedIn that you find to be particularly helpful, please leave us a comment letting us know!