We’ve discussed best practices for Twitter, Facebook and Google+, but one social network we’ve only briefly touched on is LinkedIn. Considering that 32% of the B2B marketers we surveyed in October named LinkedIn as the most effective social media outlet for generating leads, this particular channel may be worth a second look. Furthermore, LinkedIn is a great way to connect with other marketing professionals in your industry, and the groups feature in particular is an excellent resource for marketing tips, techniques and trends.
So we’ve compiled a list of ten LinkedIn groups we think will be beneficial for B2B marketers, based on membership and the number of updates in the past week. Check them out and join in the discussion – these groups could end up being a valuable source for lead generation, help expand your network and inspire new marketing initiatives.
When exploring other groups for yourself, don’t forget that you can check out the group stats on the right-hand side of the page to see how often activity occurs on the page and determine how useful a group will be for you. And if you are a member of a different marketing group on LinkedIn that you find to be particularly helpful, please leave us a comment letting us know!