It’s officially summertime and the livin’ is easy 😎 And for B2B marketers, we’re making it easier than ever to find and nurture leads, close…
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Part 1: How I Boiled the ABM Ocean to find a Targeted Account List
An account-based marketing (ABM) program comes to life with a prescriptive journey that speaks directly to the individual on an account with personalized content. Sales…
How Private Equity Firms Can Differentiate with Marketing Automation
In an increasingly competitive market, it is becoming more and more important for private equity (PE) firms to differentiate themselves from one another. As Pitchbook…
