Don’t be the person holding a shovel when everyone else has a backhoe. With constant buzzwords like automation, artificial intelligence (AI), and machine-learning being…
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How Manufacturers Can Use Marketing Automation to Build Better Customer Experiences
The definition of marketing is changing for the manufacturing sector. More and more, B2B customer behaviors are driven by personal experiences as a consumer. Brands…
The Email Journey Every Brand Should Have
Welcome journeys — those email campaigns that introduce and onboard new customers — are critical in helping brands make a good first impression. After all,…
