For the informed buyer, what is a true indication of buyer intent? Does reading that white paper really show they’re interested in your new product…
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Four Keys to the Future of Data-Driven Marketing
Data isn’t new; we’ve been using it for years. Big data, small data, social data — you name it. Data has even been deemed the…
8 Direct Mail Best Practices for B2B Marketers
Here at Salesforce, we’re re-establishing direct mail as a top tactic to engage our hottest prospects. It’s a great way to grab people’s attention, even…
