Marketers are well aware of the many definitions of the word “campaign.” We build campaigns to promote products or services, but we also use them…
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3 B2B Analytics Tricks You Wish You Knew
Analytics is a fact of life for data-driven marketers: the only way to truly understand the value of your marketing efforts is to rely on…
Trailblazers In B2B Marketing Series: Tigh Loughhead
B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring…
