B2B Marketing Study Hall
Feb. 20 – 22

Attention all B2B marketers! Grab your notepads, sharpen your pencils, and get ready to pass your B2B exams with flying colors. Join us as we kick off 2018 with how-to tips and step-by-step guides to creating a marketing strategy that sales teams love. We’ve rallied our team of experts and B2B Marketing Trailblazers to share best practices, lessons learned and answer questions you may have as you prepare and implement your B2B marketing automation strategy.

Ready to blaze your trail to an A+ B2B marketing strategy? Enroll Today!

3 Secrets to Getting Started with Marketing Automation

February 20, 2017 at 10am PT / 1pm ET

 

3 Steps to High-Quality Leads with Shareable Content

February 21, 2018 | 10am PT / 1pm ET

 

5 Hot Tips for Warming Up Cold Leads

February 22, 2017 | 10am PT / 1pm ET

 

3 Secrets to Getting Started with Marketing Automation

Speaker: Virginia Baaklini, Sr. Success Specialist, Salesforce Pardot
Date: February 20, 2017 at 10am PT / 1pm ET

Marketing automation is all about simplifying the lives of B2B marketers. It's designed to save your marketing team's time, help you better align with sales, and measure the impact of your marketing efforts. Whether you're a marketing team of one or one-hundred, marketing automation can help you make the grade as a B2B marketing superhero. Join us and we'll take you through the basics of getting started with marketing automation.

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3 Steps to High-Quality Leads with Shareable Content

Speaker: Alysse Allen, Pardot Success Specialist, Salesforce Pardot
Justin Shine, Marketing Technology Manager, Slalom
Date: February 21, 2018 | 10am PT / 1pm ET

Prospects consume content across a myriad of platforms when they're making purchasing decisions. As a B2B marketer, having a strong content marketing strategy makes all the difference between finding more high-quality leads or none at all. Join us as we walk through 3 simple steps to developing an A+ content marketing strategy that will help you capture and convert high-quality leads.

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5 Hot Tips for Warming Up Cold Leads

Speaker: Steve Giovinazzo, RVP, General Business Sales, Marketing Cloud, Salesforce
Jeffrey Martin, Director of Content Marketing, Sightpath Medical
Date: February 22, 2017 | 10am PT / 1pm ET

The winter might be chilly, but don't let your leads get cold! Give your marketing and sales teams the tools to warm up those cold leads to a sales-ready state. Join us as we share 5 tips for building a nurture strategy that will help increase conversion rates, deliver customized experiences, and get cold leads warmed up and ready to buy.

Register Now