Bounces: Why Manage?

After sending out your last email blast you may have noticed soft and hard bounces within a prospect’s activities or the email’s report. You may be saying what exactly is a bounce and why do bounces need to be managed? Let’s first start off with the definitions of bounces. In general, a bounce is an email…

Increasing Conversions by Reducing Friction

Recently Todd Miechiels posted an article on How To Increase Your B2B Conversion Rates By Reducing Friction. Within this post Todd examines friction, how it causes people to abandon the conversion process, and what you can do to minimize it. Following are four areas to consider: Reducing friction. Friction, as defined by Flint McLaughlin in this…

Google’s SEO Starter Guide

Recently Matt McGee of Search Engine Land made a post: Google Offers SEO Starter Guide. Google has released a starter’s guide to search engine optimization that touches on the nuts and bolts to website optimization. This is a great reference for webmasters and business owners who need a basic training on search engine optimization. Google’s Search Engine Optimization Starter…

Fresh Perspective: The Truth Revealed

I recently joined the Pardot team as a marketing and client services coordinator. In my past experience I had minimal interactions with the technology/software arena. Coming from a sponsorship and strategic development background, I was a bit hesitant when first applying for the position. I was proficient in many software applications, but I was uncertain…