Creating a Company Wide Social Media Policy

Social media is in full flight these days, and companies are scrambling to figure out the best ways to use the channel to engage prospects, without having to devote a significant amount of bandwidth to do so. Companies both large and small are actively trying to use social media to increase their brand awareness and…

Google Rolls Out Major Algorithm Changes

Google’s new “Search, plus Your World” (released earlier this week) introduced the first major update to Google’s organic ranking system of 2012. Google now allows logged in searchers to find both public and private content through the same search. Previously, a Google search might have only displayed results that were public information. Now, results will…