Google Releases Logic Behind Spam Classifications

On March 20th, Google released a new feature in Gmail, their free email product. They will now tell you why they consider particular emails “spam” and filter them in your spam folder. Simply scroll to the top of any message in your spam folder, and you’ll see messages similar to the one below. Some of…

5 Things to NOT Do with Your Drip Marketing Campaigns

Drip marketing campaigns make it easy and efficient to get your message out to your prospects. It’s so easy, in fact, that you might be tempted to send out more messages, that are less targeted, than you should. With that in mind, we’ve come up with five things to NOT do with your drip marketing…

Maximizing Your Survey Response Rate

An online survey can be a great tool to help you gain valuable insight into your target audience, figure out your next new feature to roll out, and present yourself as a thought leader in your industry. However, getting enough people — and the right people — to respond to a survey can be a…

5 Free SEO Tools

Search engine optimization (SEO) is becoming increasingly important, especially for cash-strapped small businesses. SEO should be one of the pivotal aspects of your online marketing strategy, since it allows you to maximize your website’s lead generation potential, while dedicating only a limited amount of monetary resources to the project. There are a number of tools…

Beware The Vanity Metrics Trap

Today’s marketing analytics are powerful. Marketers now have access to all kinds of reports, from things like page views and number of fans to more revealing ones involving leads and sales. With reportable analytics like ‘number of followers’ and ‘time on site’ available, it’s easy to get caught up in data that – more often…

5 Ways to Maximize Your Facebook Presence

According to AdAge, only 1% of Facebook ‘fans’ actually engage with brands online. Facebook has more than 800 million users, and somewhere within its massive reach are your brand evangelists, waiting to be found. Here are a few easy ways to maximize your Facebook presence and engage your followers: 1. Post frequently. Posting 5 or…

5 Simple Tips for SEO

Search engine optimization is a hot topic these days, and it’s easy to understand why. Achieving a high page rank for your key terms is a great way to drive more (and free!) traffic to your site. SEO needs to be an important component of any online marketing strategy, and needs to be managed on…

5 Simple Ways to Optimize Landing Pages

Even today, many companies still drop visitors onto web pages that are poorly designed and not optimized for online marketing campaigns. Frequently, this means dropping people on a website homepage, or another page that is not specifically designed to support an online campaign. Landing pages are fantastic tools that can maximize your online advertising campaigns…