Canada Introduces the World’s Strictest Anti-Spam Legislation

Canada, previously the only G8 country without an anti-spam law, has made up for lost time by approving the world’s toughest anti-spam law to date. Canada’s stern anti-spam law has fines of up to 10 million dollars for corporations and 1 million dollars for individuals that violate it. While US anti-spam law requires an opt-out option for…

Schooling Your Leads with Effective Grading

Finding qualified leads is a challenge that all B2B marketers face. Passing only the warmest, most sales-ready leads on to your sales team is an even bigger challenge. In today’s marketing arena, prospects can appear very early in the sales process, oftentimes when they are still in the research phase and nowhere near ready to…

4 Tips for Creating Inbound Links

Inbound links are an important piece of any SEO strategy. Heck, apart from creating relevant content, it’s the most important piece of the SEO pie and central to improving your site’s organic ranking. At Pardot, we recognize this — and in response we’ve built a smart new feature that helps you compare your inbound links with…

Google Reveals New Keyword Match Option

Google has announced a major improvement in their keyword match options. Beginning in early May, AdWords users can elect to have common misspellings, plurals, and ‘close variants’ be rolled up under the primary keyword in an account. Ex: ‘markting automation’ and ‘marketing automation’ will all trigger the same paid search ad to be displayed if…

3 Tools to Maximize Your Pinterest Campaigns

‘Pinning’ is hot these days – there’s no denying that. The social media pinning site, Pinterest, has become the fastest growing social media network ever – reaching 10 million unique visitors quicker than any other social media network. Seemingly overnight, Pinterest has evolved from a social tool dominated by fashion-crazed young women to a widespread marketing…

Which is the Better Option: Paid Search or Organic Search?

There’s been some debate in the SEM world over whether or not a business should run a paid search campaign if they’ve already achieved a high organic PageRank for their targeted keywords. After all, if you were already ranked on the first page of Google, why would you want to spend precious marketing dollars on…

4 Ideas for Calls to Action

A key element in effective email marketing is the call to action (CTA) for your campaign. This is the moment where you convince your prospect to take action — whether it be a purchase, download, or even a free trial — and it needs to be persuasive. Here are a few ways you can leverage…

Creating Compelling Email Copy

If you’ve read some of our previous blog posts on email marketing best practices, you’ve probably learned a bit about how to write effective subject lines and avoid spam traps — but don’t let the actual content of your email fall short! This is your chance to sell your prospect on your product and convince…