How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein

It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient…

Predict Buying Intent with Pardot Einstein Behavior Score

Imagine if you could tell not only how a lead engaged with your digital marketing in real-time, but if their pattern of behavior indicated their likeliness to buy. Next, imagine if you could segment and distribute qualified business based on this intelligence so that your sales team spent their time working leads that were statistically…

Lightning Strikes Salesforce Pardot

If you didn’t get a chance to see the Pardot Product Keynote at Dreamforce ’18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of Pardot in Lightning, a single platform experience for marketing and sales. An Intuitive Platform Experience If you are using Sales Cloud in Lightning, Pardot…

How We Tackled Scalability in the Real Estate Industry with Marketing Automation

Marketing automation is everywhere. As more and more businesses move towards digital transformation, there’s an inevitable push toward automating time consuming processes, and scaling the tactics that generate revenue. In the past, marketing has been seen as totally separate from sales, but today, digital media has brought the two teams together, aligning the sales and…

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