Lightning Strikes Salesforce Pardot

If you didn’t get a chance to see the Pardot Product Keynote at Dreamforce ’18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of Pardot in Lightning, a single platform experience for marketing and sales. An Intuitive Platform Experience If you are using Sales Cloud in Lightning, Pardot…

How We Tackled Scalability in the Real Estate Industry with Marketing Automation

Marketing automation is everywhere. As more and more businesses move towards digital transformation, there’s an inevitable push toward automating time consuming processes, and scaling the tactics that generate revenue. In the past, marketing has been seen as totally separate from sales, but today, digital media has brought the two teams together, aligning the sales and…