7 and a Half Easy Ways to Improve Your Email Deliverability

Recently, I’ve been getting a lot of emails asking for easy ways to improve your deliverability. While there’s no substitute for putting in the hard work to build and maintain your list (and it builds character!), there are a few quick, easy ways you can improve your deliverability in the short term while you work…

Your Guide to Easy Data Migration with Marketing Automation (Part 2)

If my last post focused more on moving your own data over to a new infrastructure (i.e. moving into your own place), today’s topic is equivalent to having a significant other move in with you. Let’s say you’re happily living alone in your marketing automation tool and suddenly your significant other wants to marry you, take your name, and move in….

Your Guide to Easy Data Migration with Marketing Automation (Part 1)

I think we can all agree, moving is easily one of the least fun experiences ever, in any capacity. I finally decided to move from Athens (GO DAWGS) to Atlanta, and given that I’ve had to move every year for the past four years, I’m thoroughly ready to stop doing it. During the packing process,…

Why 2015 Is the Year of Personalization

I know, I know, not another post about what the new year means for email marketing. We’ve already seen that video is the new trend, mobile’s gonna be where it’s at, gotta have microtargeting and marketing automation, and is it really an email without a #hashtag? Marketing clearly has a LOT going on in 2015,…

Love Is in the Email

Ah, February. The time when stores inevitably go all-out for Valentine’s day, celebrating relationships with pink hearts and saccharine sweet greeting cards. Naturally, this got me thinking about marketing relationships (#nerdalert), which leads me to today’s post! Phase 1: The Crush Let’s start with the initial crush you have on someone. You get butterflies in…

A Break-up Letter to Terrible Opt-in Processes

Dear forced opt-in process, We need to break up. I just feel like I don’t see us together long term and my inbox just can’t take this kind of behavior anymore. You forced me to opt in by checking “I have read the terms and conditions,” but hid your opt in somewhere in that giant wall…

Why IP Warming Is Like Your New Year’s Resolutions

Happy New Year, everyone! January always causes a marked change in my Facebook feed, of people declaring their new year’s resolutions and how they plan to stick to them. Fun fact, telling people your new year’s resolution actually makes you less likely to stick to it! Inevitably, my favorite gym fills up with “resolutioners” —…