Why Is Your Email Being Reported as Spam? (Part 3)

Today, we’ll be covering the final topic in my three-part series on spam complaints: issues with unsubscribing. This is one of my favorite topics, as I tend to enjoy going after senders for making their unsubscribe processes particularly difficult. (In case you missed it, you can check out part one of my series here (“I didn’t sign…

Why Is Your Email Being Reported as Spam? (Part 2)

Two weeks ago, I wrote about one of the main reasons that emails get reported as spam (“I didn’t sign up for this!“). Today, we’ll be covering the second set of reasons for why someone reports spam, which has to do with every marketer’s favorite terms: frequency and relevance! Let’s dive right in. “You’re not sending…

Why Is Your Email Being Reported as Spam? (Part 1)

Spam complaints are a key indicator of the overall health of your email program. Mailbox providers take spam complaints into account to help determine if your mail should go into an inbox or straight to the junk folder. It’s important to keep your spam complaints as low as possible so that you can see the highest…

Email Marketing: The Good, the Not-so-good, and the Ugly

One of my favorite aspects of email deliverability is how much power you have over your own email destiny. You send to a good list and do all the right things, and you’re in the clear. Do badly and you’ll get in trouble. There’s a bit of a gray area in there, but for the…

21 Email Deliverability Terms You NEED to Know

One thing I’ve recently realized in the email deliverability and compliance field is that I use a lot of terms that aren’t really common knowledge, which is why lately I’ve been making an effort to ensure everyone understands the vocabulary that I’m using. Try talking to a non-marketing friend about how confirmed opt in improves your acceptance…

4 Essential Email Compliance Terms: Single Opt-in, COIL, COI, Oh My!

By now, you should know that I’m all about email compliance — and knowing your email terminology (if you missed it, catch up on the war I’m waging against the phrase “email blast” here). In today’s post, we’ll be reviewing a couple of different opt-in methods, as well as the pros and cons of each….

The Golden Rule of List Management

There are a number of schools of thought when it comes to email list management. One is that permission, once given, never expires. The other believes permission has a time limit of six months, a year, two years — everyone thinks something completely different when it comes to appropriate list hygiene. So what’s the best…

5 Email Marketing Swear Words to Stop Using Today

Salesforce Marketing Cloud recently put out an awesome blog post that’s really stuck with me the past few weeks. The article pitches the idea of an #emailswearjar for when you use “bad” words as they relate to email. It was a great post that I definitely think bears repeating and significant consideration by anyone who uses…