The Best of Email Marketing from 2015

Growing up, my mother was an avid watcher of The Oprah Winfrey Show, so naturally, I watched it with her. Of course, I didn’t care much for the show, unless it was an episode of Oprah’s Favorite Things. Who can forget “YOU GET A CAR! AND YOU! AND YOU.” So today, to recap the 2015…

Subject Lines 101: 5 Examples of Bad Subject Lines

In the course of researching blog topics, a common theme that tends to come up again and again is the topic of subject lines. There are posts on how to write a good subject line, how to write a bad subject line, what you should put in your subject line to make people open it,…

Yes, You CAN Achieve 100% Deliverability!

One of the most common questions we get as an email service provider is: “Can you guarantee our email deliverability will be high, and what statistics can you provide to support this?” First, it’s important to make a very clear distinction between what email service providers determine deliverability as and what marketers determine deliverability as….

4 Clever Tricks to Keep Your Inbox Clean

In the course of coming up with ideas and researching fun things to write about for the blog, I often stumble across a number of apps specifically geared toward trying to help people manage their inboxes. There’s a fascinating battle between marketers, who generally tend to want to keep their lists as large as possible,…

How to Avoid the 9 Circles of Email Hell

Happy (almost!) Halloween! I love October — it’s definitely the best month of the fall season. All the leaves are just starting to turn colors, the weather’s perfect for a pumpkin spice latte (judge away, those things are delicious), and every marketing blog puts out their halloween-related email advice. I figured I’d join in with today’s…

Happy Birthday, Email!

Happy birthday, email! This month marks the transmission of the very first email, so I figured I’d take some time in today’s post to take you into a bit of the history of email and some thoughts on the future! Email of the Past The first email was sent in 1971 by Ray Tomlinson, who…