Why is my email going to spam? Email Best Practices in 5 Parts

Today’s blog post kicks off a brand new series focused around the most deceptively complicated question in email sending: “Why is my email going to spam?” We’ll start the series with an exploration on why that question is insanely complicated, then in a couple weeks we’ll dig into some reasons things might be going wrong…

Email Marketing: A Study in What Not to Do

Recently, I took my car to the dealership to get my window fixed. As part of this transaction, I gave my email address to be contacted with a price quote and get updates about where my car is in the maintenance process. Okay, cool, I’m completely fine with that. What I was later not so…

This FREE blog post will show you the secret to MORE MONEY

One of the most common questions I get when helping marketers with their email marketing, is related to certain words being in the subject line of a marketing email. “Don’t use FREE in all caps, don’t use exclamation points, don’t use terms like ‘Offer expires’ or ‘last chance’ if you want your mail delivered!” are…

We Need to Talk… About Building Customer Relationships

February always gets me, and I’m sure many others, thinking about relationships. February 14, depending on your relationship status, is either Singles Awareness Day or it’s Oh No Did We Make Reservations At That One Restaurant day. In thinking through that, I realized we say “relationship” a lot in a corporate setting. “We value our…

It’s Not You, It’s Your Emails: Breaking Up With Your Bad Email Sending Habits

It’s February, and you know what that means, time for another themed post! In researching some info around Valentine’s day, I learned February 13 tends to be considered “National Breakup day”. So, in light of that (somewhat unsurprising) news, today I figured I’d take some cliched breakup reasons and give them a bit of a…

Start Thinkin’ Christmas… in July: Planning Your Holiday Sends (Early)

No one’s hangin’ stockin’s up, No one’s bakin’ pie, No one’s lookin’ up to see A new star in the sky. No one’s talkin’ brotherhood, No one’s givin’ gifts, And no one loves a Christmas tree On March the twenty-fifth. -Shel Silverstein I know, it’s July, but the same sentiment here applies- why in the…

The Best Apology Email Is The One You Never Send

Today wraps up our third post in our apology series, where we’ll be focusing on the best kind of apology email- the one you never have to write. The best way to never apologize is to have a checklist of tasks you need to complete and questions you need to be able to answer before…

Making Apologies Easy: 4 Steps for Crafting a Great Apology Email

In my last post I talked about the kinds of mistakes you can make in an email that definitely do require an apology. The natural follow up to that is “Okay, I’ll apologize…but….how?”, and that’s precisely what today’s post is about: Step 1: Subject Line Let’s start with your subject line. First and foremost, you need…