5 All-Too-Common Marketing Automation Mistakes

Marketing automation offers a wealth of powerful features that make our lives as marketers a whole lot easier—as long as we use them correctly. Last month, Spear Marketing Group released The State of Marketing Automation Maturity, a report highlighting the results of their March 2015 survey of B2B marketing automation users. In the report, they found that B2B marketers…

5 Steps for Executing Successful B2B Webinars with Marketing Automation

We live in a strange and wonderful time in which we can learn just about anything via webinar. Want to become an SEO expert? There’s a webinar for that. Curious about winemaking? Answers are a quick webcast away. Want to learn how to massage your pet horse? Yes, there are even webinars for that. As you can see, there’s…

Best Practices for A/B Testing Your Emails—Plus 3 Noteworthy Examples

When it comes to email marketing best practices, contradictory advice abounds. You’ve probably heard that the best color to make your CTA buttons is red…or blue…or orange… The truth of the matter is that it’s less about the color of the button and more about the contrast between the button and the rest of your…

The Current State of Email Marketing in 9 Fascinating Stats [#SlideShare]

The other day I came across the claim that 16% of all emails are opened on mobile devices. Wait, what? Doesn’t that seem absurdly low? I dug a little deeper and realized that statistic came from a study conducted in 2011. No wonder it seemed off; it was four years out of date. Being able to find the answer to any question…

4 Mobile Marketing Mistakes You Can’t Afford to Make

92% of B2B execs use a smartphone for business, and 72% use their phones to conduct product research for work. (IDG Global Solutions) The implications are clear: B2B marketers simply can’t afford to make mistakes when it comes to mobile marketing. Unfortunately, only 13% of marketers feel very confident in their mobile marketing abilities, so mistakes…

The Anatomy of a Successful Sales Follow-Up Email

“Just wanted to touch base…” “Just checking in…” “Just reaching out to see if…” Sound familiar? If you find yourself writing sales follow-ups that start with one of those phrases, you’re not alone—but that also means you’re not making an impression. Beginning a sentence with “just” comes across as timid and unfocused. It’s time to…

5 Easy DIY Resources to Simplify Your Social Media Marketing

When it comes to small businesses and social media, there is a serious disconnect. Take a look at these statistics: 85% of consumers expect businesses to have an active social media presence. (Vocus) Less than 75% of SMBs use social media. (BIA/Kelsey) Only 12% of small businesses have a full-time social media manager. (Zoomerang) We get it, though;…

B2B Landing Page Inspiration [#SlideShare]

According to CMO Council, nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow best…