The Complete SEO Checklist for Bloggers

One of the most common objections to investing time in search engine optimization goes something like this: “I can’t keep up! Google’s always changing its algorithms, so there’s just no point.” And to that, I say: “Stop! I believe in you!” and “Psst — basic SEO is much easier than you think.” Sure, there are SEO experts who…

The Current State of Sales Described in 12 Stats

Salesforce recently released the 2015 State of Sales research report, a survey of over 2,300 B2B and B2C sales leaders that’s chock-full of insights about sales success metrics, challenges and obstacles, and technology adoption. The report breaks up survey respondents into three categories: high performers, moderate performers, and underperformers. High performers are defined as “those that…

5 Ways to Use Surveys in Your B2B Marketing

As you may know, we recently announced that SurveyMonkey for Salesforce now integrates with Pardot. Since the announcement, we’ve understandably had surveys on the brain. That got us thinking: B2C companies are great at using surveys—perhaps most notably by asking for customer feedback on the bottom of every receipt. But how can B2B companies with longer sales cycles use…

5 Ways Marketers Can Enable Their Sales Teams (+ Real-Life Examples)

As we’ve said before on the blog, marketers have two primary audiences: the end user and their own sales team. Last week, we hosted a webinar focused on the latter. Our Email Marketing and Campaign Specialist, Maureen Flaherty, shared her thoughts on the importance of sales enablement and how marketers can get it right. But what exactly is sales…

A Mid-2015 Marketing Progress Report

Forget champagne and noisemakers; marketers’ favorite part of the new year is making predictions about what’s to come for the marketing industry. But, much like New Year’s resolutions, these predictions are often forgotten about come February. Well, we’re about halfway through 2015, so let’s bring back those long-forgotten speculations. Where does the marketing industry stand? Let’s take a…

The B2B Marketing Mix: Radio and Podcast Advertising

You’re a digital marketing pro. You’re all about email, social media, SEM, PPC—the list goes on. But have you considered expanding your marketing mix to include different, even (gasp!) traditional mediums? There are so many marketing channels available, from guerrilla marketing to billboard ads, that it can be a little overwhelming to expand your strategy. You…

4 Social Media Hacks for Business

I’ll be the first to admit that the word “hack” is irritatingly overused. It seems like I can’t go a day without coming across yet another Pinterest post promising five hacks for a healthier lifestyles that urges me to “take the stairs” as if I haven’t heard that a thousand times. In many cases, writers use…

The Art of Building B2B Buyers’ Trust

Last week, IDC’s Michael Fauscette joined us for a webinar in which he debuted research from a brand new IDC study. The study looks at what buyers expect from their B2B vendors during the buying process, and the results are enlightening. One notable stat: 65% of B2B buyers usually engage a sales rep only after they’ve already made…