How to Find Your Perfect Email Send Time [Worksheet]

“What time should I send my B2B marketing emails?” At Pardot, that’s a question we hear a lot — but there’s no “one size fits all” answer. Fortunately, however, it’s actually very simple to get an answer specific to your company. Start by pulling reports of your email open rates from the past six months, and then use the worksheet below to…

September Marketing Roundup: Facebook, AdWords, & Twitter Updates

September has been a crazy month for the tech and marketing industries. Over 150,000 people from 78 countries congregated in San Francisco for the largest Dreamforce ever. Apple held its annual autumn product unveiling session, announcing a variety of products that elicited mixed reactions. CMWorld 2015, the world’s largest content marketing event, rocked Cleveland. With all that going on (so many…

How to Solve 3 Common Business Challenges Using Marketing Automation

Whether you feel overworked, are frustrated by boring meetings, or struggle with creative problem solving, there’s always a hurdle to jump over in the business world. While marketing automation may not be able to eliminate meetings, it can help in myriad other ways. In this blog post, we’ll takes a look at three common challenges faced by B2B sales and marketing teams…

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated with Cheesy Stock Photos [SlideShare]

If you’re attending Dreamforce this year, chances are you’ve poked around Agenda Builder and changed your schedule at least a half dozen times. There are so many exciting things going on in four jam-packed days, from keynotes and training sessions to parties and networking events. Even if you’re a seasoned Dreamforce pro, it can be a little overwhelming to finalize…

Back to School for Marketing & Sales: 18 Resources for B2B Professionals

Every time I see a yellow school bus driving through my neighborhood, I get a twinge of nostalgia and the sudden urge to sharpen a No. 2 pencil in an old-school, manual pencil sharpener. (Then I remember I never have to eat cafeteria food again, and I feel a deep appreciation for adulthood.) If you’re…

The 2015 State of Sales [Infographic]

Sales professionals know that the world of sales is changing — fast. New technology is being released at an unprecedented rate. The line between sales and marketing is blurring, and the two departments are finding new ways to work together. Buyers are getting increasingly sophisticated, and they expect businesses to be able to keep up. It can be a…

How to Deal with 3 Common Digital Marketing Mistakes

Everyone makes mistakes at work, but marketers tend to make them a little more publicly than most. While these mistakes can be embarrassing, they’re definitely not the end of the world. The key is to be transparent when you do mess up. You don’t have to call attention to tiny mistakes, but ignoring significant or offensive mix-ups will only…

3 Successful Event Marketing Tactics — Plus the Ultimate Event Promotion Checklist

96% of B2B marketers say that event marketing accelerates lead generation and grows the sales pipeline. (Regalix) That’s an impressive statistic, and one that highlights just how important events are in a modern marketing strategy. If that stat alone doesn’t convince you, consider that events are also excellent avenues for showcasing your thought leadership, nurturing business relationships, and enabling customers…