16 Marketing Resources to Make 2016 Your Best Year Ever

I considered calling this blog post “Everything Marketers Need to Make 2016 the Best Year Ever,” but that would be disingenuous. Unfortunately, I can’t provide you with an unlimited marketing budget, a massive team of experienced marketing professionals, or a five-hour work week — but I can share a wealth of resources that can help you crush your…

5 Formulas for Highly Shareable Blog Post Headlines

Writing Good Headlines I easily could have made that the title of this blog post — but then you wouldn’t be reading it right now. The word “writing” is passive, “good” is vague and bland, and the title as a whole indicates no value or urgency to the reader. An optimized, attention-grabbing headline is: Clear…

Call-to-Action Checklist: 6 Tips for Higher B2B Conversions

On average, just 1-4% of B2B landing page visitors convert to leads (BrightInfo). This is understandably discouraging for marketers who have spent countless hours identifying relevant offers, buying premium ad space, and designing landing pages to generate leads. What is going wrong? There’s no easy answer, but one often overlooked element of B2B landing pages could be a major factor: the call-to-action….

3 Data-Backed Tips for a Winning Content Marketing Strategy

As the new year approaches and you finalize your 2016 content marketing strategy, you’re likely wondering how it stacks up against other B2B companies’ plans. Are you spending enough? Producing enough content? Hiring the right people? Tracking the right metrics? It’s a lot to consider, but fortunately, MarketingProfs and the Content Marketing Institute have teamed up for the sixth year…

The Shifting State of Display Advertising in 2016

Display advertising is old enough to buy beer. Back in 1994, the first banner ad hit the web, and the marketing industry was forever changed. Of course, some might say it changed for the worse. The early days of the internet were plagued with pop-ups and other ads that screamed (sometimes quite literally) at consumers. We’ve…

Stop Scaring Away Prospective Clients!

We’ve all made embarrassing mistakes at work before. Whether you accidentally tweeted a photo of your dog to your company’s ten thousand followers, or you called your boss “mom,” these mistakes are usually pretty benign. But what happens when your mistake scares off a potentially big sale? Mom — er…your CMO — would not be…

5 Questions Marketers Must Answer Before 2016

I heard Christmas music on the radio today, and I’m not even annoyed. It may only be November, but as a marketer, the end of 2015 has been looming on the horizon for a while already. If you work in B2B marketing or sales, chances are it’s been on your mind a lot, too. So, I figure, why…

3 Scary Good Halloween-Themed Marketing Tactics

Marketing around any holiday can be a little tricky. Some people cringe at Memorial Day sales that have nothing to do with the holiday itself, while others roll their eyes when companies try too hard to make their ads fit into a holiday theme. (Not every winter ad has to feature Santa!) This leaves many marketers wondering how to strike the…