3 B2B Landing Pages You’ll Want to Copy [Checklist]

Last year, I spent hours scouring the web for excellent landing pages to feature in our B2B Landing Page Inspiration SlideShare. I wasn’t disappointed — I found some amazing designs! — but it was a time-consuming task. If only I had known about Crayon, my new digital marketing obsession. Crayon is an ingenious website that allows marketers to browse millions of…

Agile Marketing: The Secret to Creating Better Content [SlideShare]

It’s no secret there’s a content overload on the internet, and a lot of that content is — let’s face it — less than brilliant. So what gives? In a recent SlideShare presentation, Principal of Marketing Insights at Salesforce, Mathew Sweezey, breaks down this dilemma (and its solution). As Sweezey explains, the average consumer spends…

3 Ways to Reach Today’s B2B Buyer [Upcoming Webinar]

To paraphrase Ferris Bueller, “Today’s B2B buyer moves pretty fast. If you don’t stop and look around once in awhile, you could miss ‘em.” And as all good marketers know, what worked in the early days of the internet — and even what worked 5 years ago — simply won’t fly today. Take a look at…

6 Important Takeaways From B2B Marketing Bootcamp

In January, our goal was to help you kick your marketing into high gear with our B2B Marketing Bootcamp webinar series. We enlisted six in-house experts and four pros from other top companies to devise a (completely painless!) bootcamp to help you shape up everything from your content marketing to ROI reporting. We wrapped up the series last…

3 SEO & SEM Tips for B2B Marketers in 2016 [New Webinar]

As we gear up for the final two installments of the Pardot B2B Bootcamp Webinar Series, we’ve got search on the brain. Search engine marketing and search engine optimization best practices are constantly changing, and it can be hard to keep up. Fortunately, we’ve got some experts on deck ready to help you whip your marketing into shape. Join Katie Blair…

3 Ways to Rev Up Your Reporting in 2016 [New Webinar]

According to Forrester, half of B2B marketing execs struggle to attribute revenue directly to marketing activity. In other words, a shocking 50% of marketers can’t prove their value. Unfortunately for them, the days of “spray and pray” marketing are behind us. In 2016, it’s all about the ROI, and it’s high time for all B2B marketers to excel at reporting. (Pun absolutely…

5 Fun Ways to Reward Your Customers’ Loyalty

“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer   I love this quote from the self-proclaimed King of Sales, Jeffrey Gitomer. It’s a gentle reminder that loyalty is something you build over time through honest sales practices, a good product or service, and excellent customer service. It’s not something that your customers…

The B2B Marketing Mix: Direct Mail Campaigns

Time to kick it old school. Direct mail as a form of marketing has been around since the 15th century, and it’s not going anywhere soon. It’s a $12 billion industry that has remained relatively stable over the past five years and promises to continue on the same path, according to IBISWorld.  Half of respondents to an…