Relationship Marketing Lessons from an Unexpected Source

What can a used car dealership in Canada teach us about marketing? In last week’s webinar, How to Build an Impactful Brand That Drives Action, Jeremy Miller of Sticky Branding answered that question. Meet Jim Gilbert’s Wheels and Deals, Canada’s “most huggable” car dealership. As Jeremy explains in the webinar, they’ve certainly earned this designation. They’re known for…

3 Common Misconceptions About Marketing Automation

55% of B2B companies are using marketing automation technology in 2016, according to Emailmonday. But despite marketing automation’s growing popularity, there’s still a lot of misinformation floating around — both about what marketing automation is and what it isn’t. In this blog post, I’d like to address three of the most common misconceptions I’ve come across in…

11 Tips for Better Brainstorming & Creative Problem Solving

“Creativity is expressing your ideas in a full-contact, full-color way. It is using as many senses as possible to express an idea. It is the zone from which great, useful things are created.” – Pam Slim, via Copyblogger   Everyone likes to say they’re a creative problem solver — and we all are, at least some of…

3 Marketing Campaign Blueprints You Can Steal

“Every channel, every time is not an effective strategy.” – Ryan Johnston, Senior Manager of Demand Generation at Pardot   With over five years of marketing operations experience at Pardot under his belt, Ryan Johnston is a marketing campaign pro. He was the second member of the Pardot marketing team back in the day, so he knows a thing…

How to Generate Leads with Sponsored InMail on LinkedIn

Marketing on LinkedIn is a-changin’. It’s been just over a year since the social network giant relaunched Sponsored InMail for marketers, and recently they announced another new offering: Account Targeting. What is Sponsored InMail? While any Premium LinkedIn user can send InMail to folks they’re not connected with, Sponsored InMail is a different breed. For one thing,…

Show Us Your #MarketingHappyDance

Picture this: Your team has been collaborating for weeks on a new marketing campaign, and it’s finally ready for launch. You’re a little nervous; it’s the first time you’ve tried a campaign like this, and you’re not sure how successful it will be. But the time has come, so you hit “send” on your first nurture…

7 Brand New B2B Marketing Stats You Need to Know

Even if you’re steeped in the world of B2B marketing every single day, chances are a lot of what you think you know about the industry is outdated. The industry moves so fast, and we can’t rely on these outdated “facts” anymore. Statistics we learned at a conference five years ago and have since committed to…

7 Reasons Your Webinar Strategy is Failing

62% of B2B marketers use webinars for lead generation, and for good reason; webinars generate between 20-40% of all qualified B2B leads (ReadyTalk). If your webinar results don’t quite stack up, don’t worry. We’ve identified seven common mistakes B2B marketers make when it comes to hosting and promoting webinars. Read on to find out where you may…