Executive Perspective: 5 Reasons Marketers Should Commit to Less

Sangram Vajre, Director of Marketing at Pardot, explains why marketers should aim to do less marketing in 2014. Here’s the classic marketing challenge: you’re expected to be in front of every potential buyer, on every social media outlet, and at every major trade show. Basically, you’re expected to be everywhere and doing everything — because…

Executive Perspective: 5 Tips to Align Your Marketing Team

Sangram Vajre, Director of Marketing at Pardot, shares his insight on marketing alignment in his Pardot blog series, Executive Perspective. When it comes to the marketing industry, there are several points that every marketer should be aware of: There’s a very high turnover in marketing, especially in the CMO position. There are a lot of…

Executive Perspective: The CMO Dilemma

Sangram Vajre, Director of Marketing at Pardot, shares his insight on a common dilemma experienced by heads of marketing: should marketing invest in brand awareness or lead generation?  Most heads of marketing at B2B companies are on the chopping block when it comes to delivering more leads, faster. The problem? No matter how many leads…

Executive Perspective: The One Metric You NEED to Track

Sangram Vajre, Director of Marketing at Pardot, shares his insight on the sales pipeline in his new Pardot blog series, Executive Perspective. What single metric brings sales, marketing, and finance together? Before we get to the answer, let’s talk forecasting. When your CEO, CFO, and CSO get together, one of the key activities they spend…