8 Direct Mail Best Practices for B2B Marketers

Here at Salesforce, we’re re-establishing direct mail as a top tactic to engage our hottest prospects. It’s a great way to grab people’s attention, even if only for a few minutes, which can be HUGE compared to what we see with online interactions. With direct mail, we get to have our product front and center,…

New E-book: How to Turn Your Website into a Lead Generation Machine

We’ve all heard the phrase, “Don’t judge a book by its cover.” Yet, as humans, we are all guilty of making a snap judgment based on first impressions. When talking about your company and the solutions you offer, your website is often the first impression a potential prospect will have of your brand. Today’s marketers…