Enabling Your Sales Team For Bigger, Faster Wins Part II: The PlayBook

Most marketers know almost 80% of the sales conversation happens before the inbound leads reach sales. This is where marketers successfully work their magic optimizing B2B websites and landing pages with SEM, and leveraging social marketing to target and capture marketing qualified leads to hand over to their sales team. Unfortunately, not every lead turns…

Enabling your Sales Team for Bigger, Faster Wins with Salesforce Engage, Part I

The B2B sales cycle has changed and sales teams are continuously pushed to evolve in order to keep up. To help enable their reps to sell more and sell faster, B2B marketers have to wear many hats when it comes to adopting new tools and technologies that can expand the abilities of both sales and marketing. Tools…