Introducing New Engage Features: Send-on-behalf-of

Engage Send-on-behalf-of, allows users to send an Engage email from Salesforce using the from address of the lead, contact, or account owner. This allows sales teams to use a consistent point of contact when communicating by personalizing emails from the most recognized contact. With this new feature, sales reps can increase effectiveness of a campaign…

Introducing Pardot Campaign Influence Attribution Models and Engage For Outlook

We’re excited to announce two exciting new releases as we come up to Dreamforce 2017: Pardot Influence Attribution models and Salesforce Engage for Outlook. Pardot’s Influence Attribution Models allow you to leverage out-of-the-box attribution models to track the impact of your marketing campaigns, and easily understand which campaigns are building more pipeline or closing more…

Introducing Engage Team Reports for Sales and Marketing Managers, and Preview Variable Tags

We’re excited to announce the highly-requested Engage Team Reports. Engage Team Reports will allow sales managers, marketers, and admins to have insight into the effectiveness of Engage emails, usage and impact for their teams, as well as individual reps. They can then track which templates and campaigns are driving the best results. Available in both…

Connect to Prospects Even Faster with Updated Engage Alerts

New Look for Engage Alerts We are excited to announce an updated experience for our Engage Alerts (within Salesforce and desktop alerts). With this new enhancement sales reps can connect to customers and prospects even faster than before. Reps can now view all of their latest alerts at once with a new, more intuitive interface…

Lightning Enhancements for Pardot and Salesforce Engage

We’re excited to highlight several enhancements to Salesforce features in Lightning: an Engagement History lightning component, support for Salesforce Engage in Lightning, and editable template regions in Engage Campaigns. These features better enable sales reps to understand their prospects’ interactions, act fast and effectively, and send the right message at the right time. ENGAGEMENT HISTORY…