Pardot Winter Release: New Feature Round-up

Winter is finally here. Grab a cup of hot cocoa and gather around around the innovation” fire to learn about what we’ve been up to! We’ve added a dataset to B2B Marketing Analytics that features prospect demographic and engagement activity data together. The new Snippets feature offers reusable content for emails and email templates. This…

How to Perfect Your Lead Generation Strategy (Part 2): Quality Beats Quantity

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part two of three on lead generation strategies. Last week, we discussed attracting a high-volume of leads. While volume is important, ultimately, quality beats quantity. The number of…