Best Practices: Building an Awesome Email Template

Creating an Email Template from Scratch With over 30 great blueprints to choose from, we recommend starting with a pre-formatted layout, tweaking it, then using the resulting email template for regular emails, such as monthly newsletters. This will ensure you have consistent branding and styling in all of your email correspondence with prospects. Follow the…

Lead Qualification Tips

One of the biggest benefits of marketing automation is the ability to qualify leads. Getting a lead qualification system in place, however, can be a little confusing. Here are some tips to help get you started: WHO: Qualified leads should be assigned to your sales reps, either on a round-robin basis or based on territories, industries,…


Concept Tags are a lightweight, flexible, user-driven taxonomy for use in sorting/filtering data and reporting. Every asset in Pardot — prospects as well as content — can be tagged with one or multiple keywords or phrases. Instructions Tags can be created and assigned a number of ways, including: Manually by editing a Prospect. In mass…

HTML Validation

The email editor will validate HTML and attempt to clean up invalid HTML. There are a couple reasons why your HTML should be valid. First, having valid HTML will increase your deliverability. Increasingly, spam filters are scanning the HTML of emails to validate the message. Secondly, Pardot places the HTML open tracking image between the </html> and </body> tags….

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