Gartner Positions Salesforce (Pardot) as Leader in Lead Management for Third Consecutive Year

Successful relationships with today’s customers require empathy and meaningful connections. 84% percent of customers say the experience a company provides is as important as its products and services. Salesforce Pardot, built on Salesforce Customer 360, is the center of gravity for companies looking to elevate the customer experience and align their Marketing, Sales and Service…

5 Key Takeaways from SiriusDecisions Summit ’19

We just wrapped up SiriusDecisions Summit 2019 which took place from May 5th – 8th in Austin, Texas. With over 3,500+ attendees and 17 session tracks, there was no shortage of B2B inspiration at this year’s event. The Summit centered around the theme of “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine,” and…