We’re Unifying Marketing Automation, CRM, and Account-Based Marketing

As the marketing technology landscape becomes more innovative, it’s also increasingly becoming more fragmented. In fact, many B2B marketers are having a hard time keeping up, especially at a time when marketing, sales, and other teams use different automation tools that don’t always easily communicate with each other. For example, B2B sales teams typically work…

Pardot Goes Bigger Than Ever for B2B Marketers at Dreamforce ’18

Calling all Trailblazers in B2B Marketing! If you didn’t already know, it’s an amazing time to be a B2B marketer. In this age of the connected customer, it’s more important than ever to receive smart, actionable insights from your data in order to target the right accounts with dynamic, customer-centric campaigns. This year, Salesforce Pardot is going…

Einstein Account-Based Marketing Just Got Even Smarter

If you’re new to Einstein Account-Based Marketing it’s built on Salesforce and gives marketers the ability to leverage Salesforce platform features like AI, and Analytics. To extend the power of the solution, we’re excited to announce a new partnership with Demandbase. Demandbase will be the newest addition to our amazing suite of AppExchange partners who…