We’re Unifying Marketing Automation, CRM, and Account-Based Marketing

October 16, 2018

As the marketing technology landscape becomes more innovative, it’s also increasingly becoming more fragmented. In fact, many B2B marketers are having a hard time keeping up, especially at a time when marketing, sales, and other teams use different automation tools that don’t always easily communicate with each other. For example, B2B sales teams typically work…

Why Salesforce Became a Leader in Gartner’s 2018 CRM Lead Management Magic Quadrant (Sept 2018)

September 18, 2018

B2B marketers and sales teams want the best technology in their stacks to optimize funnels and drive more conversions. No exceptions. We believe Pardot is now among the best marketing automation technology in 2018 due to its innovative features. Named a Challenger back in 2017, Salesforce has now moved into the Leaders quadrant in Gartner’s…

Pardot Goes Bigger Than Ever for B2B Marketers at Dreamforce ’18

August 8, 2018

Calling all Trailblazers in B2B Marketing! If you didn’t already know, it’s an amazing time to be a B2B marketer. In this age of the connected customer, it’s more important than ever to receive smart, actionable insights from your data in order to target the right accounts with dynamic, customer-centric campaigns. This year, Salesforce Pardot is going…

Einstein Account-Based Marketing Just Got Even Smarter

April 12, 2018

If you’re new to Einstein Account-Based Marketing it’s built on Salesforce and gives marketers the ability to leverage Salesforce platform features like AI, and Analytics. To extend the power of the solution, we’re excited to announce a new partnership with Demandbase. Demandbase will be the newest addition to our amazing suite of AppExchange partners who…

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