One of my personal pet peeves is frequently misunderstood and misquoted numbers and statistics. Mistaking correlation for causation can lead people to think that more traffic equals more revenue, but it’s not so simple. In Season 2 of Silicon Valley, the character Russ Hanneman gives advice to his colleague Richard Hendricks saying: “If you have…
Posts by Natalija Pavic
About Natalija Pavic
Natalija is a marketing automation consultant at Salesforce. Prior to her role at Salesforce, Natalija worked at Cision, widely recognized in the industry as the #1 public relations software provider. Through expansions in her responsibilities by the end of her tenure she was responsible for managing half of Cision Canada’s customer base. Beginning her career as a software developer in healthcare and telecommunications, she transitioned into sales and marketing at IBM. Having spent over eight years in the technology industry she has a broad experience with technologies including website design and predictive analytics. She is a specialist in aligning tools to growth strategies.