Reporting Vs. Analytics

As marketers, we crave good reporting—this is how we know if we are successful in our work, and it’s how we demonstrate the value of our campaigns. Enter Pardot. With the power of Pardot and Salesforce reporting, marketers can track the success of their campaigns, measure their audience engagement and understand the impact of their…

5 Ways to Generate a Clean List

As a marketer, your database is one of your most prized possessions. You need a healthy stream of new prospects coming in, and you need to grow your lists and keep them producing. With that in mind, it’s easy to be tempted by purchased lists: a few clicks and voila, you have a brand new,…

5 Steps to Creating an Effective Scoring Model

Digestible information is everything in the B2B marketing world. Not only do you need data, you need data that you can use immediately and effectively. You may already be a data collecting extraordinaire, but if you’re not using lead scoring, you’re missing a key component of concise lead qualification. A lead score is the most…

How to Win at Lead Nurturing

Did you know that roughly 73% of new leads never convert into a sale (Marketing Sherpa)? The number is staggering, yet only about 35% of marketers are doing anything about it. If you want to tap into that 73% of undecided or unsure buyers, you should be nurturing those leads. Chances are, this isn’t the…

Best Practices: Creating Content For Your Warm Leads

As a marketer, you’re all about creating content to grab the attention of your clients and prospects. You know it needs to be relevant, engaging and – most of all – useful, but walking the thin line between educating a net-new prospect who’s just been introduced to your brand, and giving a warm lead that…