How to Build Your B2B Marketing Dashboard: The Extended Q&A

It’s no secret that marketers are on the hunt for metrics that matter. Since we’re always looking to prove the value of our marketing efforts, having data-driven insights by our side is a must. With an analytics platform like B2B Marketing Analytics (B2BMA), marketers can leverage insights that not only impact the business, but can…

Creating Brand Champions

We all know that our prospects are important to us, especially when we work so hard to acquire them. As they engage in research, prospects are searching high and low for the right information, but often get overwhelmed and lost between brand messages. Of course, we can’t have them getting lost in our content sauce,…

3 Ways to Drive Attendance to Your Webinars

You have to host a webinar that historically holds the worst attendance rate. The topic and content are highly valuable and would useful to your clients and prospects, but you’re concerned that the pattern of attendance for this session is doomed to repeat itself. How can you turn things around? Webinars are increasingly taking center…