Yes, You Can — And Should — Generate Leads With Video

These days it seems like countless organizations and marketers understand that video is one of the best ways to generate interest in their brand. You’re likely one of them. You know from all of your marketing research that YouTube is the second largest search engine, and you know, likely from personal experience, why video is…

Why you Can’t Afford to Overlook Video Data in Your Marketing Automation Strategy

Michael Litt is the CEO and co-founder of Vidyard, a video marketing platform helping marketers measure the impact of their video content. You might be a forward-thinking early-adopter with a marketing automation platform in place, but chances are you’re still perfecting your process and nurturing programs. In fact, according to SiriusDecisions, a whopping 85% of…