4 Things We Can Learn From B2B Marketers Using Marketing Automation

The role of the B2B marketer is in flux. With more channels and more tools to manage than ever before, the line between sales and marketing is blurring. None of these trends are slowing down, and in fact, even more change is likely the more technology and processes evolve. For B2B marketers, evolving technology isn’t…

New Research Report: B2B Marketing and Lead Nurturing

For the last 15 years I’ve worked in the B2B marketing industry driving leads for both small and large businesses. Over the last 6 years I have set up and deployed marketing automation solutions and managed demand generation teams to help generate pipeline for our sales teams. For me, marketing automation and lead nurturing helped…