B2B Brand Activations: What Stood Out In ’18? What Will ’19 Bring?

In its “2019 B2B Marketing Outlook,” Chief Marketer reports that 42% of business marketers surveyed were on track to increase their marketing budgets in 2019, while only 4% anticipated budget decreases.  AgencyEA predicts brand activation spending in both B2B and B2C sectors will increase to $743 billion by 2020. By combining experiential marketing, promotions, digital…

6 Easy Ways to Personalize Your Campaign

As the world becomes more and more saturated with information, it becomes harder and harder to stand out from the crowd. It also becomes more important than ever to make your customer feel like they also stand out from the crowd. Personalizing your campaigns tells your customer that you know them, you see them, and…