Top 5 Takeaways from the B2B Marketing Super Session at Dreamforce

Dreamforce 2019 has officially begun, and we are excited to welcome a week of digital transformation, customer engagement, innovation and, of course, fun! Specifically for B2B Marketers, we have a full week planned. In fact, we already kicked the week off with our B2B Marketing Super Session where we heard from Tracy Eiler, CMO of…

How to Create a Sales Enablement Drip Campaign: A Pardot Case Study

Many people in the B2B space think that lead nurturing is a tool mainly used by marketing and sales to warm leads and move potential buyers down the funnel.  At Pardot, we find many other uses for this valuable marketing automation feature. We recently covered how we built an onboarding drip campaign for customers new…

Introducing Pardot Perspective: A New Email Series from Pardot

If you’re in B2B marketing or sales, you need to be thinking big picture. The B2B landscape isn’t going to stay the same forever, especially as new technologies continue to run rampant. It’s up to today’s marketers and sales reps to stay relevant by educating themselves on current best practices, industry happenings, and more. Sound…