How to Create a Sales Enablement Drip Campaign: A Pardot Case Study

Many people in the B2B space think that lead nurturing is a tool mainly used by marketing and sales to warm leads and move potential buyers down the funnel.  At Pardot, we find many other uses for this valuable marketing automation feature. We recently covered how we built an onboarding drip campaign for customers new…

Introducing Pardot Perspective: A New Email Series from Pardot

If you’re in B2B marketing or sales, you need to be thinking big picture. The B2B landscape isn’t going to stay the same forever, especially as new technologies continue to run rampant. It’s up to today’s marketers and sales reps to stay relevant by educating themselves on current best practices, industry happenings, and more. Sound…