3 Things B2B Companies can learn from the B2C Buying Experience

When was the last time you bought something instantaneously? Probably recently. With the advent of Amazon’s one-click ordering, the rise of mobile payments, and the ease of Apple’s App Store, it’s easier than ever to instantly gain access to services. Click a button, and a purchase is made. Today’s consumers expect personalized, instantaneous buying experiences….

How Gamma Increased Website Conversions by 33% with Pardot + Qualified

Gamma is a communications company that helps businesses talk to their customers by providing reliable voice, data, and mobile services. Gamma has two types of customers: direct businesses and channel partners that resell their products and services. Gamma runs their B2B marketing automation on Salesforce Pardot, and recently rolled out a Conversational Marketing program to…

How ThoughtSpot Generates More Leads with Pardot and Conversational Marketing

Search and AI-driven analytics company ThoughtSpot has been called a Silicon Valley unicorn, a title given to an elite group of startups valued at over $1B. They serve some of the world’s biggest brands, including Chevron, Petco, and De Beers. Given their large enterprise account-based marketing strategy and big deal sizes, they need to focus…

5 Ways to Generate More Pipeline with Conversational Marketing

What if you could have high-fidelity sales conversations with your most qualified prospects and convert leads right from your corporate website? Today we’ll talk about how you can do just that using the power of Conversational Marketing. What is Conversational Marketing? Conversational Marketing empowers your sales team to have real-time conversations (using live chat, phone…