Modern Marketing: A Bold New Frontier [INFOGRAPHIC]

The newest installment of J.J. Abrams gritty reboot of the Star Trek franchise hits theaters today and according to advanced reviews, Into Darkness dazzles audiences with its futuristic technology and exciting glimpses into stunning new worlds. However, you don’t need to head to the theater to see technology boldly taking crews where none have gone…

Become a Superhero Marketer With Marketing Automation

The modern marketer has some impressive powers. From the super speed with which they are able to respond to prospects to the telepathy they employ to know exactly what a consumer is thinking, modern marketers are more like superheroes than mere office dwellers. So what’s happened to transform marketers from measly hunch-based, message-pushing mortals? What’s…

Is Your Social Media Out of Control? [Slideshare]

Social media can be dangerous for marketers, but not in the way that you might think. While social media can be a big liability for large brands with a habit of saying the wrong thing, it can also be the largest threat to an average marketer’s most valuable resource: time. Like college students procrastinating a…

Automation in the Age of Personalization [INFOGRAPHIC]

As marketers become more and more digitally savvy, it’s becoming clear that consumers have raised their expectations of marketing campaigns. In exchange for personal information, purchase history, and the countless other datapoints driving the big data trend, customers expect timely, relevant, and valuable marketing, not just the broadcasted campaigns of the past. In order to…

The 2013 B2B Inspiration Tour [INFOGRAPHIC]

The first ever Pardot B2B Inspiration Tour kicks off next week here in Atlanta, and we already can’t wait to get started! With hundreds of talented marketers already registered, this will be one of Pardot’s most exciting events to date. Attendees will have the chance to learn about the newest industry trends and research from top marketing…

3 Things You Need to Stop Doing at Trade Shows

In a B2B marketing environment that has new channels and tactics added almost daily, trade shows are nothing new. But if you think this means your trade show strategy doesn’t need an update, you’re probably wrong. Although many marketers still favor the tried-and-true tactics of collecting business cards, using paper lead gen forms, and mass…

Announcing the Speaker Lineup for the B2B Inspiration Tour

Pardot is hitting the road! This May and June Pardot is traveling to four major cities around the nation to help inspire B2B Marketers to reach new heights in their daily marketing practices. With less than three weeks until the B2B Inspiration Tour kicks off in Atlanta, GA, registration is filling up, and we are…

The Key to Great Webinars? Organization

If you’ve ever planned, promoted, and executed a webinar, you know that it is no small feat. Webinars have become a go-to tool for marketing departments in every industry. They allow easy access to a large audience, they are an effective tool for generating new leads, and they are a great way to nurture and…