5 Ways Your Autoresponders Are Falling Short

For an overworked marketer, marketing automation can be a lifesaver. While many new technologies are adding more responsibility and complication to a marketer’s life, marketing automation has the ability to make life easier for its users. A lot easier. You already know about using drip campaigns to automatically nurture leads, scoring and grading modules to qualify…

Hacking Consumer Behavior with Psychology [VIDEO]

What are your customers really thinking? For most companies, that’s a multi-million dollar question, one that’s spawned a thriving industry of behavior psychologists and consumer behavior experts dedicated full-time to understanding consumers. However, the average marketer doesn’t have access to this cutting-edge research and knowledge. Fortunately, a basic understanding of human psychology is all you…

The Psychology of Conversions [INFOGRAPHIC]

The amount of emphasis put on leads these days is staggering. Sales is constantly demanding more, marketers are always trying new ways to find them, and a large part of marketing success is tied to the number of leads generated. This quest for more leads is what drives companies to implement exciting new technology like…

Using Psychology to Increase Conversions [White Paper]

The marketing discipline is moving at breakneck speed right now. New channels are added daily, new techniques are changing daily responsibilities, and new strategies are changing the way marketers think. With so many changes flying at the modern marketer, it’s easy to feel overwhelmed. Thankfully, no matter how much the discipline evolves, there is one…

10 Common Email Mistakes (And Likely Reactions) [GIFs]

When it comes to email marketing, it seems like marketers are having trouble learning from their mistakes. Search the internet for “Worst Email Marketing Mistakes” and you’ll find content from over 10 years ago admonishing some of the practices you still see happening everyday. What makes it so hard for marketers to fix these problems?…

When Marketing Automation Can’t Help

We are becoming the generation of quick fixes. The internet has created an ever-evolving database of information and solutions to any problem we might encounter, and it is all neatly organized and waiting just a google search away. No matter what our personal or business woes, it seems like there is a quick tip or…

How Hollywood Predicts Your Content’s Success

Most content creators are hiding a secret: they have absolutely no idea how well their content will do. They do the research, their post has some interesting points and useful takeaways, but once they hit that “Publish” button, only the content gods really know what will happen. Will the masses find the post and share…

Modern Marketing: The Next Generation [Slideshare]

This past weekend, the newest installment of the Star Trek franchise warped its way to over $70 million at the box office, once again showing the appeal of new characters, new technology, and new stories applied to an old paradigm. However, you don’t need to head to the box office to see exciting updates like…