Smarter Marketing Series: Calculating ROI #video

Welcome to the first edition of our new Smarter Marketing video series! Today Mathew Sweezey spends 90 seconds tackling the topic of marketing ROI. There’s no doubt that ROI is a weak point for most marketers, and one that many CMOs are looking to shore up fast. 65% of CMOs at top performing companies indicate…

Introducing The Lead Nurturing Lab

While it’s clear that lead nurturing is often the feature of marketing automation that garners the most attention (building relationships and delivering your emails at the perfect time, AUTOMATICALLY!? What marketer or sales rep wouldn’t get excited about that?) its becoming clear that a small number of automation users are actually, well, using it. Lead…

The ROI of Marketing Automation #SlideShare

Marketing automation is in the spotlight right now. The adoption rate of automation is growing exponentially as more and more companies realize that automation is no passing fad, but a major shift in the way marketing does business. According to the new Pardot report, State of Demand Generation, a quarter of all B2B Fortune 500…

10 Common Social Media Mistakes (And Likely Reactions) [GIFs]

Type “social media” into Google and, among the suggested autocompletes like “social media marketing” and “social media strategy,” you’ll notice the delightfully malicious suggested search “social media fails.” Take a quick look through the results of this search, and you’ll find something oddly fascinating about learning from the mistakes of others. And when it comes…

The ROI of Marketing Automation [INFOGRAPHIC]

Marketing automation is dominating the marketing technologies market lately. With 76% of the world largest SaaS companies already using automation, the total number of companies using automation is expected to grow another 50% by 2015. With such rapid growth, the odds are high that you, or someone in your company, are already using marketing automation…

Calculating the ROI of Marketing Automation

Marketing automation is getting a lot of hype lately. Nearly 84% of top performing companies are already using, or planning to use, marketing automation and the industry is evolving quickly. With adoption rates rising so fast, there are no signs of automation slowing down anytime soon. So what if you are the part of the group…

A Marketer’s Guide to Summer [Graphic]

Sometimes it feels like the “always-on” lifestyle must have been started by marketers. The marketing industry is moving so fast these days that marketers need to constantly be tuned in to the latest changes to techniques, technology, and consumer preferences. Mastering new skills and learning new techniques and strategies has become part of the everyday…

The Psychology Driving Conversions [SlideShare]

How often are you considering human psychology when planning your marketing campaigns? I would venture a guess that “Um, not very often,” would be a standard response from most marketers. However, as Dan Ariely, Professor of Behavioral Economics, at Duke University points out, you might be missing out on a major opportunity: “For millennia, the best…