Smarter Marketing Series: Inbound Marketing #video

At this point, nearly every marketer has heard of inbound marketing. Inbound is changing the way marketers do business, acquire customers, and increase their bottom line. But how much do you really know about marketing’s newest strategy? In this week’s smarter marketing video, Mathew Sweezey breaks down the basics of inbound marketing, what to expect…

Inbound Marketing: Tool or Tactic? [#INFOGRAPHIC]

Marketers have a tendency to rush into the latest trends. We are an enthusiastic group and are always willing to embrace something new and exciting. Take inbound marketing, for example. As inbound marketing becomes more and more popular, many marketers are turning to specialized inbound marketing tools and softwares to get them started and stay…

Smarter Marketing Series: Email Engagement #video

Email marketing is still the workhorse of the modern marketer. When it comes to reach, engagement, and effectiveness, email is a tough tactic to beat, even for newer channels like social media. Even though email has been around for awhile, some marketers are still missing out on the basics that create true email engagement. That’s…

Smarter Marketing Series: Segmentation #video

Welcome to the newest installment of our Smarter Marketing video series! Have 90 seconds to spare? Well that’s just enough time to see Mathew Sweezey explain the basics of segmentation! Marketers have made the transition into the age of personalization. The demands and expectations on marketers have never been higher. Chief among these expectations is…

The Basics of Lead Nurturing #slideshare

It’s hard to have a conversation about marketing automation these days that doesn’t include lead nurturing. Automated lead nurturing is one of the standout features of marketing automation platforms and has captured the attention of sales and marketing departments alike. Having the ability to build relationships with prospects automatically is a hard capability to ignore,…

Smarter Marketing Series: Lead Scoring #video

Welcome to this week’s edition of our new Smarter Marketing video series! Today Mathew Sweezey spends 90 seconds explaining the basics of lead scoring. With the reach of marketing messages growing exponentially with new tools and tactics, lead generation is more than ever about quality over quantity. You need to be able to identify your…

The Basics of Lead Nurturing #infographic

Most of the leads you are sending your sales team aren’t going to buy. That might sound a little harsh, so before you prepare to defend your marketing campaigns and lead qualifying process, let me clarify: this is due to no fault of your own. According to Gleanster, 50% of leads are qualified but not…

A Framework for Successful Lead Nurturing Campaigns #checklist

According to Gleanster Research, 50% of your inbound leads are qualified, but not yet ready to buy. That’s like having half of your database playing hard to get. The worst thing you can do is ignore these leads and allow them to find another vendor or competitor. This means that over half of your database…